Medical Instrument Trade Show Display

The Challenge

Representatives from a leading medical device company wanted to combine a sales demo case with a trade show display case to make a convenient and portable carrying case for comprehensive presentations. The case had to be large enough to hold literature and a variety of medical tools and it also had to account for the delicate nature of its contents and the client’s need to effectively showcase them.

The Response

Our stock cases proved too big and unwieldy for this project so we chose an Alumiwrap case for a compact, custom footprint and a sleek, minimalist aesthetic.

The Solution and Results

The case exterior was silkscreened with two PMS color-matched logos for branding and the interior was lined with foam to fit two solid maple trays. Each tray held a custom foam insert routed to the precise measurements of the instrumentation and was laser engraved with the company’s logo and product description. Handles were cut into the bottom tray for easy removal and access to the client’s literature hidden beneath. The top tray was designed with a tapered angle to better showcase the client’s display in the open case. To secure the client’s smaller instruments, a piece of Plexiglas was friction fit into the foam for protection and an added visual effect—a finger notch was cut for removal of the plastic.