Case Study: Consumer Electronics OEM Presentation Case

The Challenge

A top U.S. manufacturer of technological upgrades for office automation equipment and digital devices came to Source looking for protective packaging that would also serve as a marketing vehicle to help the equipment stand out in the technology superstores.

The Response

Focusing on the client’s need for a lightweight, attractive and protective case, we suggested one of our versatile presentation cases: the EuroCase. Sophisticated, sleek, and minimalist in design, the EuroCase line offers cost-effective options for showcasing and safeguarding your promotional items, tools, writing instruments, pens, eyewear, cosmetics, personal care goods, hearing aids and other consumer, medical and industrial products.

The Solution

We fitted the EuroCase with customized vacuum-formed inserts in the lid and base and added a foam pad with cavities cut specifically for the device and its accessories. (The foam pad adds the benefit of reusability of the vacuum-formed tray as new products are introduced in the company’s ever-evolving product line.) The case's exterior was layered with SoftTouch material for a more luxurious feel and elegant appearance; brand recognition was achieved via silk screening of the company’s recognizable logo in the lid.