As the guiding force behind the vision and strategy of a product, you have your hands full with overseeing so many moving parts. With all of the focus around the quality of the product itself, packaging solutions tend to become an afterthought — with economical solutions needed fast. This is especially true in today’s landscape where there are limited resources spreading product managers quite thin, on top of more timing and budget restrictions.
But packaging solutions aren’t just about speed-to-market. As product managers, you also want to be sure the product is distinctive and recognized for the right reasons. Just as a custom case should align with the positive unboxing experience that designers and marketers desire, it must also meet the technical specifications that engineers demand to achieve successful metrics.