Bringing new products to the market is no easy undertaking — and as marketing managers know, how you position the product has a strong impact on how well it resonates. While packaging solutions play an integral role in how this story unfolds (for better or for worse), there isn’t always the bandwidth to create the ideal unboxing experience. With multiple product lines to oversee, marketing managers can’t spend all their efforts on each one, especially when there are fewer people available to do more work.
Unfortunately, this doesn’t always stop competitors. As more businesses prioritize the unboxing experience for customers and businesses alike, a lack of brand recognition on the exterior of a case or a disorganized inside can easily drive potential business in other directions. So while the product itself may be unique in value, a poor packaging solution that lacks innovation can fail to communicate how truly special your product is.