Case Study: Spinal Implant Sales Case

The Challenge

A client’s sales team was tasked with presenting to the time-starved medical community an array of complex, fragile spinal implants designed for intricate, life-altering surgeries. The gym bags and cardboard boxes the sales force had previously been using consumed valuable time during visits with doctors; the packages were clumsy and unprofessional, and made quick inventory impossible. The client challenged Source to design a protective presentation case solution that would be as compelling as the product — and as efficient as the doctors needed the pitch to be.

The Response

We wanted to help our client build a professional and well-thought-out presentation mechanism—one in which the parts would be protected and easily accessible, and one that would also help make wise use of the limited time the sales consultants had with healthcare professionals. Custom soft-sided cases provide an attractive, versatile, and lightweight option for presentation, organization, and protection of valuable merchandise. They are perfect for sales demonstrations and can be fitted with a number of value-added options.

The Solution

We produced a padded canvas, cloth bound, soft-sided case with three-color embroidered branding, metal-reinforced carrying handles, and a removable shoulder strap with adjustable hardware and metal snap hooks. The inside lid boasted a clear vinyl pocket stitched to form two separate display sections with zipper closures. A removable cross-linked polyethylene foam tray was fitted into the bottom of the case, with 36 compartments of two different sizes for product organization. Taking into account the delicate nature of the company’s products, we designed the tray with a step so that products would be flush with the top level of the step to ensure protection from impact and also easily accessed during a demonstration.