Load times are slow. The design is outdated. Search rankings are low. These are some of the tell-tale signs that prompt businesses to embark on a redesign of their website — one of their most important sales and marketing tools.
Another tool that falls under this umbrella is product packaging. Packaging conveys important information about your product and your brand, and when done right, helps to build trust with businesses and customers alike.
But how do you know when it’s time to revisit your product packaging? Similar to a website redesign, there are some strong indicators that you’re due for an upgrade.
It’s Been Several Years Since the Last Update
Product packaging is an evolving landscape. In recent years, numerous trends have emerged: a shift to the use of recycled materials, minimalistic designs to make the unboxing experience more intuitive and a revival of vintage packaging that connects people to the past. As the market evolves, businesses should do the same.
Your Competitors Are Refreshing Their Designs
Chances are your products share shelf space with a number of your competitors. If these businesses start to upgrade the look and feel of their product packaging, your classic design could suddenly start to feel stale in comparison. This contrast can be a catalyst for your product falling behind the pack and missing out on potential sales.
Regulatory Requirements Have Changed
Industry regulations may not change every year, but when they do, businesses need to maintain compliance. This can stretch from the types of materials used in packaging to the level of transparency provided to the consumer. Adhering to these regulatory changes ensures that companies can keep their products on shelves without compromising trust in their brand.
New Products Have Been Added to Your Portfolio
Just because packaging suits one product doesn’t mean it will work for all future products. Size, shape, colors, messaging — any number of elements may need to be changed to suit the look and feel of a new product. For instance, if a manufacturer of microphones expands their business and starts to produce headphones, it’s time to go back to the drawing board.
You’re Hearing Negative Feedback from Customers
The product packaging was ripped. The product packaging was difficult to open. The product packaging was plain. Just as customers are likely to voice negative feedback on a product, the same can be said for the packaging it comes in. If you hear of packaging failures or frustrations from customers, it could be a sign that it’s time to hit the refresh button.
If you’re ready to revamp your product packaging, the team at Cases By Source — an experienced provider of custom case solutions — would love to hear from you. Contact our team today and we’ll be in touch shortly.