Why Custom Case Interiors Are Just as Important as Exteriors

Custom Case Design & Engineering

custom case interiors

When you think about the packaging of a product, your mind likely goes to its exterior first. And that’s natural — it’s what makes the initial impression on potential buyers and generates brand awareness that is so valuable to companies in competitive markets.

But as the old saying goes, it’s what’s on the inside that counts. While this sentiment speaks to the quality of the product inside, it’s also a nod to the importance of custom case interiors and their role in keeping products safe, secure and organized in transit. 

Prioritizing Custom Case Interiors in Product Packaging

Businesses are no strangers to the fact that products can be damaged in transit, and they often lean on foam inserts to provide a barrier of protection against this potential. In some cases, stock foam inserts can serve the purpose of product protection, but more often than not, you’re dealing with products that have unique sizes, shapes and fragility. And when these variables aren’t taken into consideration, product damage can occur.

Let’s consider this in the context of a sales demo case that houses an array of spinal implants. The foam insert needs to not only take into account the delicate nature of the products, but it also needs to serve its end use in making the most of visits with doctors. Specific components need to be stored in a way that makes them easy to find, and also keeps them from becoming scattered or scratched due to external variables in transport.

Another way to think about this is from the standpoint of a case for transporting a heavy aircraft brake. Delicate but weighty, this product requires a durable foam insert that can withstand the sheer weight of the product while also accounting for the ease of handling the product upon arrival to its destination. For instance, including cut-outs in the foam insert that enable two-person handling can simplify this process and reduce the odds of safety and product risks.

Custom foam inserts designed specifically for a product’s design and dimensions can contribute to less chance for damage and a better unboxing experience that won’t go unnoticed. So while you’ll have the safety and security in place to prevent the costs of product damage, you’ll generate more sales opportunities with a memorable unboxing experience.

Cases By Source is in the business of bringing custom case solutions to life from the inside out. Combining high-quality materials with optimal design and manufacturing techniques, we help businesses create protective cases that are built just for your brand and your product — custom foam interiors included. 

Connect with us for your custom case needs!

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